Our Practicum coursework is the simulation of a real-life creative agency where we students compete and work with one another on actual client projects. For this term, Ross and I were a team working with Sarah, SAB’s coordinator of MultiCultural Events.
After our meet with Sarah, Ross and I brainstormed, pulled together our ideas, sketches and research forming an announcement piece that would:
• attract attention, draw the viewer in
(we chose red/yellow/white/black for that)
• be easy an easy, walk-by read
(heading pops, info structure and weight in good balance)
• focus on cultural features
(belly dancer, arabic type and decorative background)
Ross created the belly dancer image, used a pattern from another project of his for the background, worked with the arabic type and determined the initial color palette. I built the type and its structure, finalized changes/details and took it to press. It was nice working in a team this way.