
It’s always a relief when the gathering of images and information can finally unite as one entity of work. Here is the list of products I created for my new client, Transportland (spring 2008):
- Logo design and corporate identity
- Stationary : letterhead, business cards, envelopes
- Billboards : city, industrial and rural
- Ad series of 3 : magazine, newspaper, web
- Brochure, folded, 2-sides, full color
- Promotional pieces : lanyard with name badge, tyvek key fob, magnets, removeable decals
- Style guide for logo use
- Website : 3 pages to start
This is a cohesive design style and direction I created for a new public works concept. A Portland-based community services group formed, calling themselves the PDX Think Tank. Comprised of local leaders, biz execs and community members, this group has the potential to see very progressive ideas come to fruition.
It was my job to give my new client a logo identity, create a cohesive design strategy and advertising campaign while also enjoying the option of contributing my own ideas into their planning and processes. Dream come true project for me, I love this stuff!
The web pages (shown above) create continuity with the green side panel as the nav bar on all pages. Providing opportunities for the public to become more involved in the ideation and information gathering phases give Transportland an edge in making the city and its communities most desirable and efficient for commuting — be it by foot, bike, car, bus or light rail.

I really enjoyed working on the different aspects for the logo and its style sheet. As I work on several aspects of the project, bouncing from project A1 to A2, B1 to B2 to B3 — sounds like a game of Battleship — I like to move things around, reposition my pieces as strategies continue to evolve. Sometimes I get stuck on an idea that has a few more aspects to it than perhaps necessary. It’s tough to let those elements or concepts go, but at some point it has to be ok to just set them aside and see if there might be a better use for them down the road or for another project.
In this case, I had originally designed three icons that I intermixed within the heading, but with such a long name, it was decided that just one icon would work best. It was very hard for me to let go of the other two and I will use them at some point, however, it seemed best to stay with the icon of the walker. This universal symbol serves as a reminder that no matter which mode or path of transportation we take, we always start off by foot. Transportation — back to the basics while moving forward.

The brochure and window decals (which can also be printed as bumper stickers) were for public distribution. Handouts and freebies to educate, inform and remind us that how we travel is affecting our environment, our future and the future of many generations to come. Current data, a graph and a tagline play a significant role in keeping this topic top of mind.

Billboards placed strategically within industrial, city and rural areas keep Transportland in the minds of local citizens, no matter where they live. Addressing this topic in schools, churches and other public gatherings keep people talking, thinking…changing.

Finally, the ad campaign below demonstrates a consistent theme within which a variety of solutions will make a difference as we economize, decongest and repair our current state of travel.
